System B2B Marketing course
MODULE 1: THE CORE PRINCIPLES OF SYSTEM B2B MARKETING
This module is all about to help you understand the core components of the system B2B marketing.
You'll learn:
+ The 4 core marketing goals your company should focus on
+ The 8 core elements of system B2B marketing
+ The first steps to create an effective marketing strategy
MODULE 2: MARKET SEGMENTATION
By the end of this module you'll segment your market using 9 criteria.
This will help you to prioritize every segment and find new profitable untapped market segments, which your company doesn't cover.
MODULE 3: IDEAL CUSTOMER PROFILE
This module will help you to understand better your ideal customer profile and gather valuable information which you'll use to improve your USP, proposals and lead generation campaigns.
You'll learn:
+ 9 core elements you MUST know about your customers
+ How to impersonate every market segment
+ How to use this data to improve all marketing campaigns
MODULE 4: COMPETITORS ANALYSIS
By the end of the module, you'll clearly understand what your market really needs, why your prospects choose your competitors and figure out lead generation channels you'd really focus on.
Here are some of the things I’ll go over with you in Module #4:
+ The set of tools you'll need to run competitors analysis
+ What you REALLY must know about your competitors
+ How to figure out the weaknesses of your competitors
+ The SWOT analysis methodology and how to use the results to improve your marketing system
MODULE 5: POSITIONING AND UNIQUE SELLING PROPOSITION
In this module, we'll work on the positioning of your company and create unique selling proposition for your products.
I'll reveal:
+ The step by step approach to creating irresistible unique selling proposition
+ How to differentiate your company from the competitors
+ My 4 top formulas to create USP
+ How to figure out USP amplifiers that will improve the conversion rate of your proposal
MODULE 6: THE B2B CUSTOMER JOURNEY
On this module, you'll create the complete customer journey, optimize your marketing and sales funnels, learn how to apply marketing and sales qualification.
You'll learn:
+ The 4 stages of the customer journey and how to improve every stage to maximize ROI of marketing campaigns
+ The step by step process to set up marketing and sales qualification to get off the low-quality leads
+ How to acquire customers who aren't ready to buy from you right now (Hint: your market consists of 98% of such leads).
+ How to shorten the sales cycle and increase the deals closure ratio
+ The tools that will decrease the churn rate and help to retain more customers
MODULE 7: RFM ANALYSIS
By the end of this module, you'll set up your marketing stack and choose tools to help you with lead generation, lead nurturing, surveys, etc.
MODULE 8: MARKETING STRATEGY AND MARKETING PLAN
This module is the core part of the whole course. Your marketing strategy will determine your marketing campaigns to the nearest quarter.
Here are some of the things I’ll go over with you in Module #8:
+ How to set up marketing strategy with clear goals, KPI, and budget
+ How to run RFM analysis to boost up sales at every micro segment of your existing customer base
+ The step by step process for effective marketing planning
MODULE 9: B2B MARKETING ANALYTICS
In this module, I'll help you to set up transparent marketing analytics and KPI to evaluate the effectiveness of your marketing campaigns.
MODULE 10: BUILD MARKETING TEAM
In the final module, I’ll help you to set up your marketing department or hire your first marketer.
You'll learn:
+ The exact questions you'd ask marketer during the interview to figure out his qualification
+ The KPI and bonus system for your marketer
+ My exact process to develop the skills of your marketer to make him a game-changer in your organization